Garçon Wines, bottles of wine delivered through your letter box
Reading Time of Article: 2 min
At a moment when home-delivery catering is booming in France (Foodora, Deliveroo and Uber Eats), the British startup Garçon Wines is aiming to revolutionise wine deliveries. At the heart of the concept lies a new form of bottles, elongated and flattened so they can slip through letter boxes. The bottles are made of plastic with a 75cl capacity. Made in the UK from a glass-like, recycled & recyclable plastic, they’re tough enough to withstand the rigours of the postal system yet light enough to keep down delivery costs. This new offer is only available through subscription. To refine their weekly order, customers choose one to three bottles from among the red and white wines selected by the firm. Garçon Wines won a £20k grant on a British reality show at the end of last year and won the Best New Beverage Concept at the World Beverage Innovation Awards 2017. For the moment, the company may be focusing on the United Kingdom but the startup intends to cross its borders and export in the years to come. Joe and Santiago originally planned to create a British wine club, but global interest in their bottles forced them to think big. Garçon Wines has now protected its intellectual property in the UK and a further 34 countries for a large portfolio of designs of the world’s first full-size postable wine bottles, and is extending its packaging and wholesale business internationally.